Apple rejected my app due to metadata issues. How can I correct this?

iOS
1

Apple rejected my app due to metadata issues, and I need guidance on fixing them. What are the common reasons for metadata rejection, and how can I update my app’s details to meet Apple’s guidelines?

2

Hello @Fenil_Kasundra

Welcome to our community and thank you for trying out Backendless.

Common Reasons for App Rejection Due to Metadata Issues

Apple carefully reviews app metadata — this includes all the information you submit in App Store Connect, such as the app name, description, keywords, screenshots, etc. Here are the typical reasons for rejection:

  1. Misleading or Inaccurate Description
  • If the description doesn’t reflect the app’s actual functionality.
  • Claims like “the best app” without justification can be problematic.
  1. Screenshots Do Not Reflect Actual Interface
  • Apple requires that screenshots accurately show the real user interface.
  • Highly edited or fake visuals are not allowed.
  1. Inappropriate or Misleading Keywords
  • For example, using names of competitors or brands you don’t own (e.g., “Instagram”, “TikTok”).
  1. Placeholders or Incomplete Content
  • Placeholder text like “lorem ipsum” or phrases like “coming soon” in the description, screenshots, or app.
  1. Inappropriate or Prohibited Content
  • Offensive language, controversial content, or violations of Apple’s content policies.

:white_check_mark: How to Fix Metadata and Avoid Rejection

  1. Check the Message from Apple
  • In App Store Connect, open the Resolution Center — you’ll find the rejection reason and sometimes screenshots from the reviewer.
  1. Update Description and Keywords
  • Avoid exaggeration and ensure all described features are available in the app.
  • Use only relevant and accurate keywords.
  1. Update Screenshots
  • Upload unedited images that reflect the real UI and functionality.
  • Make sure to provide screenshots for all supported devices (iPhone, iPad, etc.).
  1. Review Localizations
  • If you’re submitting in multiple languages, ensure translations are accurate and complete.
  1. Resubmit the App
  • After making the necessary changes, click “Submit for Review” in App Store Connect.

:pushpin: Tip: Before resubmitting, review Apple’s official metadata guidelines — it will help you avoid future issues.

Regards,
Volodymyr